If you don’t have a mobile-friendly website, your sales could be down.
It’s true that many people are still using their desktop computers when they’re on the go. However, with smartphones being used to browse the internet in all sorts of places, it would be wise to invest in a mobile-friendly website if you haven’t done so already.
The majority of Internet traffic now comes from smartphone browsing – which brings up the problem for stores and businesses claiming online expertise but who haven’t invested in creating or updating their websites to make them compatible with these screens. With more people accessing the web on phones than ever before, smartphone surfing is becoming an urgent issue for companies that want to stay competitive.

Why should you have a mobile-friendly website?

The purpose behind a Mobile-Friendly Website is to provide an optimized Web experience for the increasing number of users who access the Internet on a mobile device, such as a smartphone or tablet computer. This is achieved by shrinking content and incorporating compatible font sizes for smartphones.

In 2006 there were 2 million people browsing from their phone’s desktop which has now increased exponentially to about 180 million in 2013, according to ComScore.

Mobile-friendly websites have higher page views & lower bounce rates

Mobile-friendly websites are the way to go if you want your site’s visitors to stay longer and not bounce off. Research has shown that mobile-friendly sites have higher pageviews per visit, which means people spend more time on them than other kinds of web pages! 

And with lower bounce rates because people find it easier navigating through these types compared to desktop gadgets or laptops where there is no mouse movement possible.

Better customer loyalty

According to a recent survey, mobile friendliness is one of the most important factors in determining customer loyalty. More than three-quarters (77%) say it’s “extremely” or “quite significant,” making them more likely to come back for business when they’re on their phone instead of looking at desktop/ laptop browsing site layouts and pages.

Highly evaluated by search engines

There is no question. It’s an indisputable fact that a mobile-friendly website will rank higher in search engines.

Search engine optimization (SEO) is a very complex and tedious art form, but when it comes to getting your website ranked above the competition in the major search engines, there are two simple things you can do to optimize your web pages: make sure they’re optimized for mobile and make sure they’re optimized with keywords and tags (meta descriptions).

It attracts more users

Mobile-friendly website design is a relatively new and emerging field and makes it much easier to reach your target audience. Technology is evolving rapidly, and the figures show that mobile usage has increased by more than 300% in recent years – this means that many consumers now use their smartphones as their choice of access to the internet. 

So if you want to make sure people can find what they’re looking for easily on your site, increase conversion rates and be future-proofed for mobile – mobile-friendly design sets you up for success.

To sum up:

Your website should be mobile-friendly so that your customers can view it on their smartphones, tablets, and other portable devices. With the growth of smartphones in recent years, this is a necessary distinction to stay competitive. Whether you’re an eCommerce site or just have some products for sale online, you need to make sure that your business has a responsive design that will work well across all screens.